Social Profile Optimisation
Deb Manning
Bayleys Coatesville
Your Niche · Profile Optimisation · Deb Manning

Good bones.
A few things to
bring together.

A look at your Instagram and Facebook profiles as they stand, and the small changes that will make them feel warmer, more personal and more consistent.

Let's get into it
01 / Overall Profile Setup

A strong base. A clearer picture.

Your profiles already have a strong base to build on. This is about sharpening what's already working, not starting again.

Headshot

Professional and consistent across both platforms. No changes needed here.

Bayleys association

Clearly linked to your brand already, giving you the credibility of the wider network.

Location

Coatesville is visible on your profiles, helping the right local buyers and sellers find you.

Contact details

Already present on Facebook. We'll bring the same clarity to Instagram.

★ The Opportunity

Warmer, more personal,
more consistent.

The biggest opportunity is to make your profiles feel warmer and more personal, while making it immediately clear who you are, what you specialise in and how to get in touch.

★ Overall Positioning
Deb Manning | Bayleys Coatesville | Lifestyle & residential real estate | 20+ years of experience | Personal approach
02 / Instagram

Instagram. A few small, clear updates.

The account is in good shape. These updates make your name, your specialty and how to reach you clearer at a glance.

Instagram Four updates
✏️
Update display name

Change your display name from Debbie Manning to Deb Manning, so it matches across both platforms and everything we build for you.

📝
Update bio
Suggested copy Lifestyle & residential real estate | Bayleys Coatesville
20+ years of experience, a love of lifestyle property and a personal approach.
📞 022 348 3460
📞
Add contact buttons

Add direct link contact options so people can reach you in a tap, without hunting for details.

Mobile 022 348 3460
Email deb.manning@bayleys.co.nz
🔗
Add website link

Add your direct Bayleys agent profile as the website link, so visitors land straight on your listings and credentials.

03 / Facebook

Facebook. Light touch, same direction.

Facebook already carries your contact details well. These updates bring the bio and link in line with Instagram, so both platforms tell the same story.

Facebook Four updates
📝
Update bio
Suggested copy Lifestyle & residential real estate with Bayleys Coatesville. 20+ years of experience, a love of lifestyle property and a personal approach.
🔗
Replace website link

Replace the generic Bayleys homepage link with your direct agent profile, so people land on your listings, not the wider Bayleys site.

Keep your name consistent

Keep Deb Manning as your professional name across both platforms, matching the update on Instagram.

🔗
Link your Instagram page

Connect your Instagram account to your Facebook Page in Meta Business Suite, and add Instagram to the Page's linked accounts so visitors can find you on both.

★ From Here

Get these live,
then everything else builds on top.

Once these updates are in place, both profiles will be ready to carry the strategy and content plan we've agreed on.